A $120k Ford doesn't take sales from a $50k Ford model. In Tesla's case, it did, which is why the numbers are showing how bad of a plan that was. They gave up high ASP for low ASP with no benefit. They are structurally bankrupt because of it, and all current investment levels to stave off bankruptcy are a controlled deterioration of the entire company. Musk sold people on an Alien Dreadnaught more efficient than Kanban, he was empirically wrong and admitted as much. Now Tesla has to pay the price. Even spending $0 equipment depreciation, R&D, parts supply expansion, they still lose money delivering the Model 3.
#51 | Posted by sitzkrieg
Model 3 isn't just eating model S sales, it's also eating audi, bmw, mercedes, nissan, toyota, etc sales.
Elon isnt god like some tesla fanboys pretend. And his urge to go to mars is moronic. He has been wrong about a lot of things. He also built the best car I've ever driven and my favorite material possession so...
But the propaganda war against tesla is pathetic. You've got a bunch of american morons rooting against an innovative american company that employs 40k american workers all because they get their news from fossil fuel puppets, who's funders are also the ones shorting the stock to keep the company from succeeding.
Tesla's worse case scenario is some other company buys them. Tesla's aren't going anywhere though. The brand is too valuable, and all the best tech grads would rather work there than try and help GM play catchup.