Tuesday, April 28, 2020
This "let Trump be Trump" strategy -- the administration's go-to, considering Trump has fired anyone who might preempt it -- was applied to the pandemic just as one of the president's most trusted aides officially returned to the fold. While Hope Hicks now holds a nebulous White House title, the communications strategy she has crafted for Trump's emergency messaging is perfectly clear: let him address the nation in his own words while taking the briefing room's centerstage on a near daily basis.
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