Thursday, April 30, 2020
In a letter sent to Universal Studios chair Donna Langley on Tuesday evening, AMC Theatres CEO and president Adam Aron said that the biggest movie theater operator around the world will no longer play Universal movies at its 1,000 venues. Why? Blame the trolls.
The nuclear option was trigged after NBCUniversal CEO Jeff Shell told the Wall Street Journal that the on-demand success of Trolls World Tour, which the studio released as a 48-hour rental after theaters shuttered in the wake of the coronavirus pandemic, had exceeded the company's expectations. "As soon as theaters reopen, we expect to release movies on both formats," Shell said.
Those remarks about release flexibility, which came one day after Universal announced it planned to forgo a theatrical release entirely for the Pete Davidson comedy The King of Staten Island in June, rattled AMC and the theatrical industry as a whole.
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