Drudge Retort: The Other Side of the News
Wednesday, January 27, 2021

A number of the biggest advertisers are sitting out Super Bowl 0x37 this year and redirecting that budget towards coronavirus relief efforts. Budweiser announced Monday there will be no familiar Clydesdales or any of its other ads, following Coke, Audi, Hyundai and Pepsi in changing their plans. Pepsi will still sponsor the halftime show, which will feature The Weeknd. TCU Assistant Professor of Marketing Yash Bhagwat said, "A lot of brands are just really nervous. 'Do we go the really humorous route in hopes of lightening the atmosphere up, but will that also be interpreted as really insensitive?'"



Admin's note: Participants in this discussion must follow the site's moderation policy. Profanity will be filtered. Abusive conduct is not allowed.

Losers. We want the funny commercials.

#1 | Posted by moder8 at 2021-01-27 01:11 PM | Reply | Newsworthy 2

Going the humorous route isn't insensitive if it's done in good taste. And there's value in doing some some advertising, just to keep the company name swirling about the action.
So go out to the farm and show us some horses with barn cleaners sipping on Michelob Ultra's. Clydesdale's with covid masks would be hilarious.

#2 | Posted by LesWit at 2021-01-27 01:21 PM | Reply

I think America needs the humor right now.

#3 | Posted by Whatsleft at 2021-01-27 01:35 PM | Reply | Newsworthy 1

Don't blame them one bit. No matter what they say the reason is, the truth is that PCness has ruined everything. Major brands know that something they put in a commercial today could be deemed offensive 10 years from now and then Libs will call for that company to be disbanded. It's quite pathetic but it is what it is. This is the country we operate in now.

#4 | Posted by humtake at 2021-01-28 12:05 PM | Reply

Probably more eyes than ever on the game... Doesn't make sense. Humor. We ALL need HUMOR.

#5 | Posted by GalaxiePete at 2021-01-28 01:27 PM | Reply

Comments are closed for this entry.

Home | Breaking News | Comments | User Blogs | Stats | Back Page | RSS Feed | RSS Spec | DMCA Compliance | Privacy | Copyright 2021 World Readable

Drudge Retort