Check My Ads, an organization run by two former marketing executives, launched its campaign to target Fox News in early June, accusing the news channel and its website of "working overtime to fuel the next insurrection". ... "Advertisers have been crystal clear that they do not want to sponsor violence. And we all saw what happened on January 6. It's not just violence, this was the attempted overthrow of the government. This is world-scale political violence," [founder Claire] Atkin said.