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Drudge Retort: The Other Side of the News
Friday, July 01, 2022

When CEOs from more than 220 U.S. companies released a letter demanding the Senate "take immediate action" on gun violence, it was the first time we've seen a large coalition of executives make a unified plea.

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More from the June 19 article...

...Why it matters: It signals a shift in corporate America's tolerance for gun violence. But individual companies, like Dick's Sporting Goods, have been at it for a while " and Dick's experience can give us an idea of what's ahead for the other companies.

Flashback: After the Parkland shooting in 2018, CEO Ed Stack told stakeholders, "I don't want to be part of the story anymore" and methodically pulled assault-style weapons from the shelves for good.

- - - Dick's also removed high-capacity magazines and raised the purchasing age to 21 " and Walmart, L.L. Bean and Kroger quickly followed suit.

Between the lines: It's obviously risky for a gun retailer to wade into the Second Amendment debate, and these corporate actions initially cost the retailer millions, but Dick's made up for it over time through apparel sales, according to a Harvard Business School case study.

- - - Stack and his leadership team committed to the decision, created a business plan to combat revenue loss, and communicated their stance proudly across national news broadcasts.

- - - "Ultimately, the leader of Dick's Sporting Goods followed his conscience, and the strategy worked " largely because he resisted an impulsive move, built consensus, and communicated effectively," writes George A. Riedel, the Henry B. Arthur Fellow and senior lecturer at Harvard Business School.

State of play: Dick's has continued to lobby and donate to groups like Sandy Hook Promise and Everytown, but a spokesperson declined to elaborate on future actionable steps, beyond signing the letter....


#1 | Posted by LampLighter at 2022-07-01 12:12 AM | Reply

I salute them for their stance on guns to their policy of funding employee travel for abortion. I'm not ashamed to say it, I love Dick's.

#2 | Posted by johnny_hotsauce at 2022-07-02 11:58 AM | Reply

I'm not ashamed to say it, I love Dick.

#2 | POSTED BY JOHNNY_HOTSAUCE

Good for you!

#3 | Posted by truthhurts at 2022-07-02 12:03 PM | Reply

Actually Dicks stopped selling guns back in 2019 in Lake Charles, LA and The Academy store, a few miles away from Dicks, was more than happy to take on the additional sales. So, there were no less guns sales, only a different company gained profit by selling more guns, ammo and accessories and the people of the area were still able to purchase.

Also, The Academy always had a larger/better selection than Dicks.

#4 | Posted by MSgt at 2022-07-02 03:36 PM | Reply

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