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Drudge Retort: The Other Side of the News
Friday, December 02, 2022

"They sound like the guy playing the violin on the Titanic," says a senior media buyer.

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...Elon Musk's Twitter is offering brands generous incentives to advertise on the social media platform, in a bid to boost business after the billionaire's approach to content moderation prompted many major marketers to curb spending.

In one email sent to advertising agencies, a copy of which was seen by the Financial Times, Twitter said that it was launching its "largest advertiser incentive ever" in December, offering additional impressions if brands spent a certain amount.

According to the email, Twitter will match the spending of those who pay at least $500,000 with a cap of $1 million per advertiser. Those spending $350,000 will receive "50 percent value add""meaning they receive additional impressions worth half of what they spend. A $200,000 investment grants advertisers a "25 percent value add," or extra impressions worth a quarter of what they spend.

Another email sent to a separate agency, also seen by the FT, contained that same offer for US brands, as well as slightly different offers for brands in the UK and the rest of the world, for example.

The attempt to lure advertisers comes as Musk, who closed his $44 billion deal for the social media platform in October, has increasingly alienated brands and advertising agencies by loosening Twitter content moderation policies, undoing suspensions of rule-breaking accounts and laying off more than half of the workforce, including many of its ad sales team.

Brands including Mondelez, Carlsberg, United Airlines, and General Motors have ceased advertising on the platform, while agencies including Omnicom Media and Interpublic Group have recommended their clients pause spending, dealing a blow to Twitter's $5 billion business.

Musk is on the hook for $1 billion in annual interest payments after loading the company with $13 billion of debt to help fund his acquisition of the business....


#1 | Posted by LampLighter at 2022-12-02 10:41 AM | Reply

Since his desperation is palpable, I'll consider signing up for an account if Musky tosses a couple Benjamins my way.

#2 | Posted by censored at 2022-12-02 03:57 PM | Reply

I've got a feeling advertisers aren't interested in what Moron Lusk is dangling.

#3 | Posted by LegallyYourDead at 2022-12-02 05:44 PM | Reply

&nsp

@#3 ... I've got a feeling advertisers aren't interested in what Moron Lusk is dangling. ...

That, in a nutshell (so to speak), is what Mr Musk is up against.

#4 | Posted by LampLighter at 2022-12-02 09:33 PM | Reply

I really don't care of Twitter makes a go of it or dies on the branch. I don't have an account there and have never been there. Not about to start now.

Advertisers don't just walk off and leave a platform that gives them access to a large group of people without reason. Perhaps Musk should look in the mirror for that reason.

#5 | Posted by BBQ at 2022-12-03 12:09 AM | Reply

If he looks in a mirror ain't nothing looking back.

#6 | Posted by LegallyYourDead at 2022-12-03 12:12 AM | Reply

@#5 ... Advertisers don't just walk off and leave a platform that gives them access to a large group of people without reason. ...

Bingo.

You seem to understand what Mr Musk is up against.

NewJohnny5 - Let Go
www.youtube.com


#7 | Posted by LampLighter at 2022-12-03 12:43 AM | Reply

Perhaps Musk should look in the mirror for that reason.

What he should do is cut his losses, admit he made a mistake and sell out at bargain basement prices. Perhaps the previous owners will buy it back for a small fraction of what he paid for it.

This debacle, plus the entrance of other major players in the EV market, will certainly dethrone Musk as the richest person in the world. Musk impresses me as the kind of entrepreneur that doesn't know when to step aside. Many entrepreneurs can become businessmen/women i.e. they know how to run a business. Many don't. Musk is in that latter category.

#8 | Posted by FedUpWithPols at 2022-12-03 05:53 AM | Reply

Corporate America are not stupid. Look at what happened with FTX. That 30 year old slob pulled off a bigger scam than Madoff and has been treated with kid gloves so far.

Musk is now public enemy #1 on the left for promising - and so far delivering - a site that doesn't discriminate and censor on behalf of the left. The smart decision is to temporarily suspend advertising. But if the clicks remain constant or increase these advertisers will come back, quietly.

#9 | Posted by BellRinger at 2022-12-03 01:25 PM | Reply

I'm enjoying the "find out" part of Elong's Twitter fiaso.

#10 | Posted by chuffy at 2022-12-04 02:18 AM | Reply

" a site that doesn't discriminate" is it wrong to ask a site to take down naked pictures of your kid (that is not running for office)? There should be some limit to what people post. The world does not become better when we can freely crap on each other.

#11 | Posted by Brennnn at 2022-12-04 09:40 AM | Reply

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