A vision... and a handbook.
"We need to flood the zone with conservatives," said Paul Dans, director of the 2025 Presidential Transition Project and a former Trump administration official who speaks with historical flourish about the undertaking.
"This is a clarion call to come to Washington," he said. "People need to lay down their tools, and step aside from their professional life and say, This is my lifetime moment to serve.'"
The unprecedented effort is being orchestrated with dozens of right-flank organizations, many new to Washington, and represents a changed approach from conservatives, who traditionally have sought to limit the federal government by cutting federal taxes and slashing federal spending.
Instead, Trump-era conservatives want to gut the "administrative state" from within, by ousting federal employees they believe are standing in the way of the president's agenda and replacing them with like-minded officials more eager to fulfill a new executive's approach to governing.
The goal is to avoid the pitfalls of Trump's first years in office, when the Republican president's team was ill-prepared, his Cabinet nominees had trouble winning Senate confirmation and policies were met with resistance " by lawmakers, government workers and even Trump's own appointees who refused to bend or break protocol, or in some cases violate laws, to achieve his goals.
While many of the Project 2025 proposals are inspired by Trump, they are being echoed by GOP rivals Ron DeSantis and Vivek Ramaswamy and are gaining prominence among other Republicans.
And if Trump wins a second term, the work from the Heritage coalition ensures the president will have the personnel to carry forward his unfinished White House business.