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Drudge Retort: The Other Side of the News
Sunday, September 17, 2023

BMW has decided to stop charging car owners a subscription fee to use their heated car seats, though the German automaker remains committed to paid on-demand services.

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... The manufacturer began selling access to factory-installed heated seats and the heated steering wheel in 2020, though only in some markets, such as South Korea and the United Kingdom.

In South Korea, seat heat was available for the equivalent of about $18 per month, or $406 if purchased in perpetuity. In the UK, the price was about the same.

This was after the company said it would charge an $80 annual subscription fee to use Apple CarPlay in BMWs and subsequently reversed that decision following customer complaints.

"Our Connected Drive portfolio has always been dynamic, and we reserve the right to vary our offering structure according to the needs of individual markets around the world," said Jay Hanson, product and technology spokesperson for BMW USA, in an email to The Register.

"Heated seats and steering wheel were never available on a short-term subscription basis in the US market. They were strictly either standard equipment or factory options, depending on the model."

Hanson said that the BMW Connected Drive store currently lists various upgrades as subscriptions or one-time purchases. "It's important to point out that with the exceptions of Traffic Camera Information and IconicSounds Sport, all are available ex-factory as well," he said. "They are not subscription-only."

Traffic Camera Information (Safety Camera Information in the UK) is a 25 per year subscription to a service that identifies traffic cameras, presumably to avoid having driving violations captured by the authorities. IconicSounds Sport, available for a one-time charge of 99, "plays BMW engine sound inside the vehicle."

Hanson added, "We will continue to refine the Connected Drive offerings to make the latest technologies available to our customers and meet the demand in the markets." ...


#1 | Posted by LampLighter at 2023-09-15 12:20 AM | Reply

@#1 ... "We will continue to refine the Connected Drive offerings to make the latest technologies available to our customers and meet the demand in the markets." ...

In other words, it is no longer about selling cars.

It is about selling monthly income.

Why is BMW trying to sell something its customers do not seem to want?


#2 | Posted by LampLighter at 2023-09-15 12:22 AM | Reply

Robin Trower - Bridge of Sighs
www.youtube.com

This Bridge of Sighs?
en.wikipedia.org

... The view from the Bridge of Sighs was the last view of Venice that convicts saw before their imprisonment.

The bridge's English name was bequeathed by Lord Byron in the 19th century as a translation from the Italian "Ponte dei sospiri",[2][3] from the suggestion that prisoners would sigh at their final view of beautiful Venice through the window before being taken down to their cells.[4][5] ...


I've heard different explanations back in the day when the song first came out....



#3 | Posted by LampLighter at 2023-09-15 12:29 AM | Reply

Gosh and I was planning to enjoy removing the chip that made such invasive gouging possible.

#4 | Posted by Tor at 2023-09-15 12:47 AM | Reply

@#4 ... removing the chip ...

Your car may no longer work.

YMMV and all that...

#5 | Posted by LampLighter at 2023-09-15 01:03 AM | Reply

Your car may no longer work.[...] #5 | Posted by LampLighter

That's how you know you bought a BMW.

#6 | Posted by censored at 2023-09-15 08:18 AM | Reply

What's the difference between a porcupine and a BMW?

With the porcupine, the ------ are on the outside.

#7 | Posted by LegallyYourDead at 2023-09-15 02:43 PM | Reply | Newsworthy 1

Oh for ----- sake.

Buy a ------- dictionary, idiot.

#8 | Posted by LegallyYourDead at 2023-09-15 11:18 PM | Reply

They can nickel and dime all they want, I won't be part of it. You pay for a car, those items they are wanting you to subscribe to have work, you've already paid for and they are in the vehicle. To boot, they seem rather expensive for whatever it does. Third party will make replacements that work, with maybe the exception of self driving.

The new truck I bought, it wants a subscription to have the GPS navigation work. Screw them, I bought a third party navigation I won't have to continue to make payments on. I am not at all a supporter of this nickle and dime profit taking.

#9 | Posted by BBQ at 2023-09-16 10:39 AM | Reply

#9

I have no idea why manufactures still install navigation systems when your phone does a far better job.

#10 | Posted by madbomber at 2023-09-18 03:35 AM | Reply

@#10 ... I have no idea why manufactures still install navigation systems when your phone does a far better job. ...

Simple, it is a feature that car0buyers want, and would find missing if it were not there.


#11 | Posted by LampLighter at 2023-09-18 12:31 PM | Reply

A subscription to use heated seats? Sounds like a deal like Office 365. Companies selling over priced vehicles with gimmicks and subscriptions is not the market I now want to be in. The only thing worse is an electric car. Practicality, safety, past tense functionality and reliability is more my speed. There is really little I find appealing in new vehicles and their built in spyware and red-light start-stop features that saves 0.1 gal per year, that you are forced to pay for but provides only frustration. BMW is not a vehicle that I've ever found exciting or reliable. Have had S Body MB in past and is much nicer but too much.. I like my 22 yr old HD PU truck.. Toyota HL now works well too. I've had Nav built-in or portable in car since before 2006 and still find it more useful than phone being depleted by google.

#12 | Posted by Robson at 2023-09-18 02:29 PM | Reply

I refuse to pay a subscription for something that isn't continuously updated. Traffic routes, for example.

And where will it end?

You won't even own your own car.

#13 | Posted by horstngraben at 2023-09-18 02:49 PM | Reply

I have no idea why manufactures still install navigation systems when your phone does a far better job.

#10 | POSTED BY MADBOMBER AT 2023-09-18 03:35 AM | FLAG:

Playing with your phone while driving is a crime most places.

Playing with your car's head unit is not.

#14 | Posted by sitzkrieg at 2023-09-18 02:58 PM | Reply

I have no idea why manufactures still install navigation systems when your phone does a far better job.

Phone is useless without a signal. Nav units can almost always pick up satellites.

#15 | Posted by REDIAL at 2023-09-18 03:22 PM | Reply

The "navigation system" in my 2017 toyota looks like 1990s mapquest.

#16 | Posted by JOE at 2023-09-18 03:49 PM | Reply

It's probably very close to it. For Toyota to put in Google Maps they'd have to pay for an API key. So every time you use navigation, Toyota has to pay Google, and your car has to have a data plan to begin with so extra monthly payments you get to make.

#17 | Posted by sitzkrieg at 2023-09-18 05:55 PM | Reply

I always liked BMWs but they are so problematic. Then they went down this subscription fee path. I am sorry but NFW am I paying a subscription to use a car feature like heated seats. Actual SERVICES? Sure.

#18 | Posted by GalaxiePete at 2023-09-18 06:08 PM | Reply

For Toyota to put in Google Maps they'd have to pay for an API key.

It doesn't even need to be google, it just seems like they could use the map data they already have and make a display that isn't laughable.

#19 | Posted by JOE at 2023-09-18 10:16 PM | Reply

It probably would need to be google maps. It's pointless without live traffic, a satellite network to update the terrain view, traffic reporting api's, etc. Developing it from scratch is crazy expensive and big overhead in maintenance, not to mention ongoing data costs, cars needing cell modems and data plans, etc.

#20 | Posted by sitzkrieg at 2023-09-19 07:41 AM | Reply

My only point was that it looks like ----. It can have the exact same features it has right now and not look like ----. What arent you understanding here.

#21 | Posted by JOE at 2023-09-19 08:39 AM | Reply

My point is that making it good, not looking like ----, requires google and global data centers and a permanately connected car just so you can have a decent nav system. What arent you understanding here.

#22 | Posted by sitzkrieg at 2023-09-19 09:02 AM | Reply

The "navigation system" in my 2017 toyota looks like 1990s mapquest.
#16 | POSTED BY JOE

It woulda caught on. if only they coulda put a cheap inkjet inside the dashboard, to print out the MapQuest directions.

#23 | Posted by snoofy at 2023-09-19 09:12 AM | Reply

"It can have the exact same features it has right now and not look like ----. What arent you understanding here."

That's what the 2024 model is for.

#24 | Posted by snoofy at 2023-09-19 09:22 AM | Reply

making it good, not looking like ----, requires google and global data centers and a permanately connected car

You really don't get it, do you. The car already has a map. You can change the way a map looks without procuring anything other than maybe a new design team.

#25 | Posted by JOE at 2023-09-19 09:33 AM | Reply

It has the map on a SD card and yes the map could be displayed prettier.

But without the real time traffic and weather data it won't route you around the traffic jam, it will add you to it.

So it still won't be as good as your phone, because it needs what your phone has, which is real time data, to be like your phone.

(This is the point Sitzkrieg has been laboring to make. It sounded like fun so I thought I'd make it too.)

#26 | Posted by snoofy at 2023-09-19 09:37 AM | Reply

The car already has a map. You can change the way a map looks without procuring anything other than maybe a new design team.

#25 | POSTED BY JOE AT 2023-09-19 09:33 AM | FLAG:

Raise your hand if you work with mapping software and their backend APIs.

Just me? Okay.

#27 | Posted by sitzkrieg at 2023-09-19 09:48 AM | Reply

Display is a frontend thing, but who's counting?

#28 | Posted by snoofy at 2023-09-19 09:52 AM | Reply

We full stack devs do exist. Most of a mapping front end comes from backend API calls to deliver the raster graphics. Making the rest of the UI is trivial.

#29 | Posted by sitzkrieg at 2023-09-19 10:03 AM | Reply

But without the real time traffic and weather data it won't route you around the traffic jam, it will add you to it.

Again, you are talking about navigation features while i am talking about display.

Take the exact same features my map has now, whatever they may be, and simply make it look better.

If you scroll up you'll see this has been my point from the beginning.

#30 | Posted by JOE at 2023-09-19 10:04 AM | Reply

Really? It's just the looks for you? Because the most common complaint is the features in it. Setting a destination is clunky and has too many sub menus to pass through. The map itself is generic and definitely better than the green trash from MapQuest with a completely standard overhead North aligned view with an option to go to a rotating 3d view.

#31 | Posted by sitzkrieg at 2023-09-19 10:10 AM | Reply

Still sucks compared to Google Maps.

#32 | Posted by sitzkrieg at 2023-09-19 10:11 AM | Reply

Probably the last thing I would ever want in a car is heated seats; cooled seats woukd be nice though but these days I don't even own a car any more. Thinking od getting a 3-wheel ebike just for local trips to shop. Or, I may get a golf cart. My life just doesn't require a car. If I have to go out of my neighborhood I use Yellow Cab; rarely do I use Uber though; my last trip had a driver who couldn't follow addresses and took me way out of my way. Taxi drivers know where they are going and carry my packages up the stairs to mt apartment. Honestly, I never thought it was fair that Uber could displace taxis without having to pay for the medallions to operate that taxis have to pay.

#33 | Posted by danni at 2023-09-19 10:16 AM | Reply

Really? It's just the looks for you?

Yeah. See #16, #19, #21, and #25.

#34 | Posted by JOE at 2023-09-19 10:23 AM | Reply

I guess "reading" isn't a required skill for software developers.

#35 | Posted by JOE at 2023-09-19 10:24 AM | Reply

You described it like MapQuest. It doesn't look at all like MapQuest. MapQuest is notoriously green.

#36 | Posted by sitzkrieg at 2023-09-19 10:27 AM | Reply

Most of a mapping front end comes from backend API calls to deliver the raster graphics. Making the rest of the UI is trivial.
#29 | POSTED BY SITZKRIEG

That actually makes a lot of sense, thanks.

#37 | Posted by snoofy at 2023-09-19 10:29 AM | Reply

Oh, that must mean i wasn't talking about looks then despite me explicitly stating that several times. Glad you found the escape hatch you were looking for.

#38 | Posted by JOE at 2023-09-19 10:30 AM | Reply

Escape hatch? I'm still trying to figure out what about the looks you don't like. Besides "It's like old mapquest", except it doesn't look like mapquest. What's the glaringly ugly part? Because the actual map bg is mostly like google maps, with a few old people buttons touchscreen buttons added to zoom in and out.

#39 | Posted by sitzkrieg at 2023-09-19 10:32 AM | Reply

What's terrible is the UI for putting in addresses. Really bad.

#40 | Posted by sitzkrieg at 2023-09-19 10:32 AM | Reply

Golf cart sounds like the way to go Danni.

#41 | Posted by snoofy at 2023-09-19 10:35 AM | Reply

What's terrible is the UI for putting in addresses. Really bad.
#40 | POSTED BY SITZKRIEG

Why they never used speech recognition for such a tightly controlled vocabulary?

#42 | Posted by snoofy at 2023-09-19 10:36 AM | Reply

They have it and process it onboard instead of using Text to Speech API. Obvious tradeoff is you don't benefit from any ML model retraining.

#43 | Posted by sitzkrieg at 2023-09-19 10:37 AM | Reply

What user feedback feels like:

Silicon Valley - Hooli Phone Usability Test

Who else feels this product is stupid?

#44 | Posted by sitzkrieg at 2023-09-19 10:39 AM | Reply

#39 So now you want to argue about aesthetics which is basically subjective? Sounds like you have a personal stake in this. I'm sorry if you were the guy who developed the 2017 toyota nav system but it's ugly as ----.

#45 | Posted by JOE at 2023-09-19 10:40 AM | Reply

It's not an argument lol. I'm just asking what you don't like, because your first description doesn't match what's in the cars. Why is it so hard to describe?

#46 | Posted by sitzkrieg at 2023-09-19 10:42 AM | Reply

"They have it and process it onboard instead of using Text to Speech API."

No I'm saying Dragon Naturally Speaking could have handled this task in 2002.

#47 | Posted by snoofy at 2023-09-19 10:44 AM | Reply

Embedding microsoft products into your car? Brave.

#48 | Posted by sitzkrieg at 2023-09-19 10:47 AM | Reply

Cars have become needlessly complex. As for BMW - I'll take an E39 M5.

#49 | Posted by BellRinger at 2023-09-19 11:25 AM | Reply

OpEd: Getting to the bottom of BMW's pay-as-you-toast subscription failure
www.theregister.com

... Fuming customers steamed as they'd already paid luxury prices

Opinion: It's enough to warm the cockles of more than your heart. After an experimental rollout in a few test markets including Britain, posh motor maker BMW has abandoned its subscription plan to activate heated seats.

Not only were drivers unwilling to cough up a constant stream of cash in exchange for coccyx-centered comforts in cold climes, the plan had attracted a rare degree of outrage. The marque's cadre of owners are normally happy to pay through the nose for everything behind the blue and white badge. Not this time.

For a BMW feature to trigger the value-for-money tripwire among those who splash the cash for status all the time is a remarkable turn of events. It seemed unacceptably, almost offensively greedy. As such, it's a lesson to be learned for any industry looking towards subscription as a significant revenue stream " which is most of the IT services and software industry. BMW broke a cardinal rule of consumer psychology, one that other sectors approach but are too savvy to overstep.

Take the exciting, glamorous world of high tech test equipment. In analog days, companies like HP and Tektronix charged a prince's kidney for very high quality engineering, much like BMW. You, or more commonly your employer, wrote huge checks and got tens of kilograms of mechanical and electronic wizardry that achieved extraordinary levels of precision through palpable class. Upgrades came as comparably expensive plug-in circuits built to the same high standards.

Such notions still exist at the edges of the ecosystem, but digital has changed the rules everywhere else. High precision engineering is limited to whatever bits collect or send out analogue signals, but the bulk of the work is number-crunching software in standard components. Often, production economics compel that multiple models in a range have the same core circuitry from entry-level to executive. It costs too much to make them cheaper. The value differential is maintained by software alone, with more features unlocked as you go up the ladder -- or buy licenses as after-market options. ...


Good OpEd/analysis of the rush to digital subscription services....

#50 | Posted by LampLighter at 2023-09-19 11:47 AM | Reply

Most every industry is heading to subscription if they can figure out how.

They simply want to book reliable revenue every quarter.

#51 | Posted by snoofy at 2023-09-20 10:20 AM | Reply

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