@#13 ... Just political ads are worth $2.1 billion last year in sales. ...
More next year. Much more. My guess would be double that overall.
But Twitter and X had banned political ads until recently, so there's no knowing how much of that political ad revenue will go to X.
While some politicians would revel in their ads being seen on hate-speech pages, I suspect that may be a minority of the politicians.
X to allow paid political ads, lifting Twitter's earlier ban (August 30, 2023)
... X this week confirmed it's lifting its ban on paid political ads " a move it committed to earlier this year, shortly after Elon Musk took over the social network previously known as Twitter. The company had originally banned such ads back in 2019 under then-CEO Jack Dorsey's management, claiming at the time that "political message reach should be earned, not bought."
The company had defined the banned content as "content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome," it said.
The ban also encompassed a broad range of content, including any ads that appealed for votes, solicitations of financial support and advocacy for or against any of the above-listed types of political content. ...
Regardless, it will be interesting to see the chapters unfold in this continuing soap opera called, "X."
btw, for the overall amount spent on advertising..
Spending on advertising