Saturday, January 03, 2026

Meta Created 'playbook' to Fend Off Pressure on Scammers

As regulators press Meta to crack down on rogue advertisers on Facebook and Instagram, the social media giant has drafted a "playbook" to stall them.

More

Meta created 'playbook' to fend off pressure to crack down on scammers, documents show reut.rs/4bjJ3f4

[image or embed]

-- Reuters (@reuters.com) Dec 31, 2025 at 8:10 AM

Comments

More from the article ...

... Japanese regulators last year were upset by a flood of ads for obvious scams on Facebook and Instagram. The scams ranged from fraudulent investment schemes to fake celebrity product endorsements created by artificial intelligence.

Meta, owner of the two social media platforms, feared Japan would soon force it to verify the identity of all its advertisers, internal documents reviewed by Reuters show. The step would likely reduce fraud but also cost the company revenue.

To head off that threat, Meta launched an enforcement blitz to reduce the volume of offending ads. But it also sought to make problematic ads less "discoverable" for Japanese regulators, the documents show.

The documents are part of an internal cache of materials from the past four years in which Meta employees assessed the fast-growing level of fraudulent advertising across its platforms worldwide.

Drawn from multiple sources and authored by employees in departments including finance, legal, public policy and safety, the documents also reveal ways that Meta, to protect billions of dollars in ad revenue, has resisted efforts by governments to crack down. ...



#1 | Posted by LampLighter at 2026-01-02 01:46 PM

Drudge Retort Headlines

Israel, US Intensify Iran Strikes, Targeting Homes, Hospitals (35 comments)

White House Blocks Warning of Increased Terror Threat on Homeland (27 comments)

'A Call To Conscience' (25 comments)

Trump on Whether Americans Should Fear Iran Reprisals in US: 'I guess' (25 comments)

2 in Custody After anti-Islam Protest outside NYC Mayor's Residence (20 comments)

Reinsurers Scrap War-Risk Coverage After US Sinks Ship (19 comments)

Haitian Asylum Seeker Dies in ICE Custody After Untreated Tooth Infection (16 comments)

Mom of 23-Year-Old Killed by ICE Agent Voted for Donald Trump (16 comments)

Trump Plans to Build a 100K-seat Stadium Near White House (16 comments)

Trump Wore Baseball Cap at Military's Dignified Transfer of Dead (14 comments)