Monday, July 01, 2024

Lawsuit: Microsoft Tracked Sex Toy Shoppers

The complaint claims that Babeland and Good Vibrations websites uses Microsoft's Clarity tracking software to see what visitors searched for and bought.

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... A woman is suing Microsoft and two major U.S. sex toy retailers with claims that their websites are tracking users without their consent, despite promising they wouldn't do that.

In a complaint filed on June 25 in the Northern District of California, San Francisco resident Stella Tatola claims that Babeland and Good Vibrations"both owned by Barnaby Ltd., LLC"allowed Microsoft to see what visitors to their websites searched for and bought.

"Unbeknownst to Plaintiff and other Barnaby website users, and constituting the ultimate violation of privacy, Barnaby allows an undisclosed third-party, Microsoft, to intercept, read, and utilize for commercial gain consumers' private information about their sexual practices and preferences, gleaned from their activity on Barnaby's websites," the complaint states. "This information includes but is not limited to product searches and purchase initiations, as well as the consumer's unique Microsoft identifier."

The complaint claims that Good Vibrations and Babeland sites have installed trackers using Microsoft's Clarity software, which does "recording in real time," and tracks users' mouse movements, clicks or taps, scrolls, and site navigation.

Microsoft says on the Clarity site that it "processes a massive amount of anonymous data around user behavior to gain insights and improve machine learning models that power many of our products and services."

"By allowing undisclosed third party Microsoft to eavesdrop and intercept users' PPSI in such a manner"including their sexual orientation, preferences, and desires, among other highly sensitive, protected information"Barnaby violates its Privacy Policies, which state it will never share such information with third parties," the complaint states. ...


#1 | Posted by LampLighter at 2024-07-01 02:02 AM

"constituting the ultimate violation of privacy"

There's no way the Alito Court supports a so-called "right to privacy" when it comes to intimate sexual matters.

#2 | Posted by snoofy at 2024-07-01 09:05 AM

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