More from the article ...

... Per a press release, "Movie Mate is only available to moviegoers who are in a theater, and works by DM'ing the Instagram account @M3GAN account to start the experience. The entire experience is designed to leverage Meta's capabilities to augment and uplevel the second screen' viewing experience aimed at generating excitement ahead of the release of M3GAN 2.0' on June 27."

Beyond the chatbot, the screenings are expected to include "sneak peeks, exclusive recorded messages from directors and talent from the films, and surprise special appearances in select markets."

"The question we always ask ourselves is why can't every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn't be happier that this year we are going nationwide," Jason Blum, founder and CEO of Blumhouse, said in a statement. "In that same spirit of trying new things, we're excited to give M3GAN fans an all-new experience in theaters from the team from Meta." ...