Friday, December 12, 2025

Shoppers say ’tis the season for inflation

This holiday season isn't quite so merry for American shoppers as large shares are dipping into savings, scouring for bargains and feeling like the overall economy is stuck in a rut under President Donald Trump, a new AP-NORC poll finds. The vast majority of U.S. adults say they've noticed higher than usual prices for groceries, electricity and holiday gifts in recent months, according to the survey from The Associated Press-NORC Center for Public Affairs Research. Roughly half of Americans say it's harder than usual to afford the things they want to give as holiday gifts, and similar numbers are delaying big purchases or cutting back on nonessential purchases more than they would normally.

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White House officials plan to send Trump barnstorming across the country in hopes of bucking up people's faith in the economy before next year's midterm elections. But the president this week in Pennsylvania defended the price increases tied to his tariffs by suggesting that Americans should buy fewer dolls and pencils for children. His message is a jarring contrast with what respondents expressed in the poll, even among people who backed him in the 2024 election.

Sergio Ruiz, 44, of Tucson, Arizona, said he is using more buy now, pay later programs to spread out over time the expense of gifts for his children. He doesn't put a huge emphasis on politics, but he voted for Trump last year and would like to see lower interest rates to help boost his real estate business. He believes that more Americans having higher incomes would help to manage any affordability issues.

"Prices are up. What can you do? You need to make more money," Ruiz said.

Comments

Looks like the decomposing orange chomo's promise to lower prices on day one was another epic failure.

#1 | Posted by reinheitsgebot at 2025-12-12 07:43 AM

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