Donald Trump's sons want to turn their father's growing bromance with the cryptocurrency industry into the new family business. So far, the project's troubled rollout has succeeded in creating only one thing: a potential political liability for the former president. Trump's eldest sons " Donald Trump Jr. and Eric Trump " have been teasing their plans to unveil a crypto startup called World Liberty Financial for weeks. But the launch has been marred in recent days by a series of apparent scams that have redirected fans to fake pages and compromised the social media accounts of other Trump relatives.