The streaming services seem to be suffering the usual marketing vs accounting conundrum ...

Marketing: we need to keep the price low to attract more customers.

Accounting: We need to talk about profits for our shareholders.

So, now that it seem that marketing's ~streaming~ plan (I am reluctant to call it a strategy at this point) has garnered a major shift in viewing habits, the accounting departments of those streaming companies now seem to want to generate a profit.

The solution: raise prices!

@#3 ... What was initially attractive is slowly going away ...

That seemed to be the business model for the streaming services as they initially tried to attract customers away from "linear" TV and towards streaming. Once those customers became streaming customers, the extraction of money from those streaming customers began.