The man who promised to be the first "crypto president" has seen the value of his own crypto coin collapse faster than his approval ratings. Days before his inauguration, President Donald Trump announced that he was launching a meme coin"a type of cryptocurrency that relies on online hype and digital branding. The token, traded as $TRUMP and inspired by the president's "Fight! Fight! Fight!" chant after his assassination attempt, has fallen in value from almost $75 per token in January to barely $8 today (an 88 percent drop). First Lady Melanoma Trump followed her husband into the famously volatile cryptocurrency industry and her token has fared even worse. Her $MELANIA coin has lost more than 98 percent of its value since its mid-January peak, and it is now trading at about 20 cents per token.