Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, or $16 billion. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads and issuing reports on 'Scammiest Scammers.' The social-media giant for at least three years failed to identify and stop an avalanche of ads that exposed Facebook, Instagram and WhatsApp's billions of users to fraudulent e-commerce and investment schemes, illegal online casinos, and the sale of banned medical products. On average, one December 2024 document notes, the company shows its platforms' users an estimated 15 billion "higher risk" scam advertisements " those that show clear signs of being fraudulent " every day. Meta earns about $7 billion in annualized revenue from this category of scam ads each year, another late 2024 document states.

Much of the fraud came from marketers acting suspiciously enough to be flagged by Meta's internal warning systems. But the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud, the documents show. If the company is less certain " but still believes the advertiser is a likely scammer " Meta charges higher ad rates as a penalty. The idea is to dissuade suspect advertisers from placing ads. Sidenote: Mark Zuckergberg and his wife stopped funding a special school for disadvantaged children and an Instagram app his company sells endangers children. An incomplete litany of his blasphemies may be read here: Zuckerberg Endangering Minors; Lawsuit; FTC.gov Report; Zuckerberg Refuses to Stop Scammers; Zuckerberg Defunds School for Poor Students.

I didn't realize that you could spell Mark Zuckerberg' with the letters D, i, r, t, b, a, g. This greedy goniff is in contention with fellow oligarch Elon Musk for worst person in the world.

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