NAB calls for end of ATSC 1.0

Saturday, March 15, 2025

The National Association of Broadcasters (NAB) has filed a petition with the Federal Communications Commission (FCC) urging the agency to establish a clear, industry-wide transition plan for the full deployment of Next Gen TV (ATSC 3.0).

Posted by LampLighter at 08:08 PM | 5 COMMENTS | permalink

Comments

More from the article [press release?] ...

...Under the plan, stations in the top 55 markets, covering 70% of the US population, would transition by February 2028, with all remaining full-power and Class A stations following in or before February 2030. The petition also calls for updates to FCC rules to ensure television reception devices support Next Gen TV, maintain existing MVPD carriage obligations and eliminate regulatory hurdles that could slow adoption. ...

#1 | Posted by LampLighter at 2025-03-15 08:10 PM

Last time I watched broadcast TV I made an antenna out of a piece of coax to watch the Super Bowl. Definitely a better picture in broadcast than some compressed cable channel.

Broadcast isn't awful, but you will get tired of the ads for Camp LeJeune and Mesothelioma.

#2 | Posted by snoofy at 2025-03-15 08:14 PM

ATSC 3.0
en.wikipedia.org

... The standards are designed to offer support for newer technologies, including HEVC for video channels of up to 2160p 4K resolution at 120 frames per second, wide color gamut, high dynamic range, Dolby AC-4 and MPEG-H 3D Audio, datacasting capabilities, and more robust mobile-television support.[1][4]

The capabilities have also been foreseen as a way to enable finer public alerting and targeted advertising. ...

[emphasis mine]

Yeah, ATSC 3.0 seems to use your Internet connect to monitor what you view.

#3 | Posted by LampLighter at 2025-03-15 08:18 PM

@#2 ... Last time I watched broadcast TV ...

For me, that was nearly 50 years ago.

My locations since then have been subject to the hills of Connecticut between my rooftop antenna and the TV stations' antennas.

Even the Comcast tech and the Dish tech knew that the hills were a problem at my addresses.

So, I'm stuck with cable for now.

(eventually transitioning to streaming, once I can attain a similar viewing experience.)

#4 | Posted by LampLighter at 2025-03-15 08:21 PM

Hyper localization?
Sounds ominous.

#5 | Posted by fresno500 at 2025-03-16 06:14 AM