"I kind of think of ads as like a last resort for us as a business model," Sam Altman, chief executive officer of OpenAI, said back in 2024.
Fast forward to January 2026 and OpenAI has seemingly reached that last resort. The San Francisco-based AI research company announced Friday that it will be introducing ads on its free bot service ChatGPT and the lowest tier of its paid subscription service ChatGPT Go.
AI is pretty good at fast book cover ideas.
Everything else I've ever used it for was a big failure.
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