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#10 Throughout the month of October, 2024, the Trump campaign (and associated entities) spent $300,000,000.00 on ads in all 7 swing states during televised NFL and NCAA football games. The topic of all of those ads? Then-CA Attorney General Kamala Harris' 2019 response to a question about a Trump administration dictate on gender-affirming (read: trans) care for federal inmates


click graphic above for actual She's for They/Them ad

And the amount of money the Harris campaign spent countering those She's for They/Them ads in the swing states during NFL and NCAA football games? You know, to point out the truth that she was simply responding to a question about a Trump administration dictate on gender-affirming for federal inmates? To counter the deceptive, the lying-by-omission ads run by Trump & company?

Zero dollars

The efficacy of this strategy was born out election night, 2024, when Steve Kornacki was calling individual counties (starting with Pennsylvania) and highlighting that the Harris/Walz ticket was falling short of votes as opposed to the votes in the 2020 election for the Biden/Harris ticket. His reporting was, in effect, a death by 1,000 cuts for Harris/Walz.

Trump & company knew that all it would take would be the suppression of Biden votes in 2024 by just a point or two for Trump to carry those counties, all 7 swing states and, ultimately, the election. They judged, correctly, that men - men of color and white - would be turned off enough by the "pro-trans" Harris that they voted for Trump, or didn't vote at all.

Either way, mission accomplished.

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