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Being a cis white male of a certain age, however, means perhaps we shouldn't be the one to judge. We're certainly not the target audience. So we turned to two of the youngish, hippest people we know, Daughters No. 1 & 2, who are both well-accomplished 30-somethings and truly upstanding citizens.

What follows is their spontaneous reaction.

Daughter No. 1: "Stupid, infantilizing."

Daughter No. 2: "Wtf is this fake woke AI ad? Ew."

(For the record, Hilton said the ad was not AI generated. He apologized, sort of, to those who took offense.)

We also asked the Fabulous Mrs Z. " who has impeccable judgment, notwithstanding all the years she's stayed married to your friendly political columnist " for her response. "It's just so strange and stupid," she said. "Why would he approve this ad? It makes me question his judgment."

And who better to weigh in than Fred Davis, the madcap genius behind another infamous California campaign spot, the so-called Demon Sheep ad he concocted for Carly Fiorina's 2010 U.S. Senate campaign. The Felliniesque production included lightning bolts, a Roman column and a man covered in sheepskin crawling on all fours and leering with a glowing red eye " the point being that Fiorina's rival, Tom Campbell, was supposedly a profligate wolf in fiscal-conservative sheep clothing.

Strange, yes, but definitely more memorable than an accountant in green eyeshade laboring over the books.

Anyway, Davis " who's featured Paris Hilton, bad hair and a giant rat in a crown as part of his out-there oeuvre " loved the new Hilton campaign spot, calling it "super attention-getting, super interesting." (Which is not the least surprising from a man whose chosen epitaph is, "If you don't notice it, why bother?")

"I think it's a brilliantly done ad," Davis said, "wonderfully written." And, he added, "I can't imagine it gaining him one vote."

www.latimes.com

Figures an out of touch dinosaur like Beverly thinks this crap is "funny"

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