Women's basketball superstar Caitlin Clark has signed a sponsorship deal with US sporting goods company Wilson in a move not seen since Michael Jordan.
Good for her.
And great for the WNBA.
She has put the WNBA on the map.
US has Caitlin Clark Fever as social media data reveals favorite WNBA team (April 2024)
www.kcrg.com
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The "Caitlin Clark effect" continues in WNBA
https://www.axios.com/local/des-moines/2024/05/13/caitlin-clark-indiana-fever-pay-equity-wnba
... Caitlin Clark's gargantuan star power has already made its mark on WNBA broadcasting and advertising, even before her regular season premiere Tuesday. But achieving equal treatment similar to the NBA will be slower going.
Why it matters: The WNBA was already on an upward trajectory, but the arrival of superstars like Clark and LSU's Angel Reese put the league in a heightened position to garner more acclaim and deals for teams and their players. ...
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