US has Caitlin Clark Fever as social media data reveals favorite WNBA team (April 2024)
www.kcrg.com

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The "Caitlin Clark effect" continues in WNBA
https://www.axios.com/local/des-moines/2024/05/13/caitlin-clark-indiana-fever-pay-equity-wnba

... Caitlin Clark's gargantuan star power has already made its mark on WNBA broadcasting and advertising, even before her regular season premiere Tuesday. But achieving equal treatment similar to the NBA will be slower going.

Why it matters: The WNBA was already on an upward trajectory, but the arrival of superstars like Clark and LSU's Angel Reese put the league in a heightened position to garner more acclaim and deals for teams and their players. ...