Saturday, December 14, 2024

TikTok's Annual Carbon Footprint Likely Bigger Than Greece

Estimates from Greenly, a carbon accounting consultancy based in Paris, place TikTok's 2023 emissions in the US, UK and France at about 7.6m metric tonnes of carbon dioxide equivalent (CO2e) -- higher than those associated with Twitter/X and Snapchat in the same region.

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TikTok's annual carbon footprint is likely bigger than Greece's, study finds | TikTok https://www.byteseu.com/556932/ TikTok's annual carbon footprint is probably larger than that of Greece, according to a new analysis of the social media platform's environmental impact, with the average user ...

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-- BYTESEU (@byteseu.bsky.social) December 13, 2024 at 11:26 AM

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"The reason behind this lies in the unique addictiveness of TikTok's platform. The average Instagram user spends 30.6 minutes on the app a day. Meanwhile, the average TikTok user spends 45.5 minutes scrolling.

"The whole algorithm is built around the massification of videos," explained Alexis Normand, the chief executive of Greenly.

"Addictiveness also has consequences in terms of incentivizing people to generate more and more [of a carbon] footprint on an individual basis."

LOTs more on stats at the link

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But...

"It is unclear whether or not these reporting practices and commitments will persist under new ownership " a US appeals court has upheld a law that will require Chinese firm ByteDance to sell the platform to a non-Chinese entity by 19 January 2025, though the firm is trying to delay this until a recently friendlier Trump administration is inaugurated.

If the platform is bought by a US company, rules passed this year would require the firm to publicly disclose its emissions if they are "material" to investors, though Trump will probably reverse this.

TikTok did not respond to request for comment."

Polluting the planet, paying in Bitcoin, which Trump and Musk are making Taxpayer Supported... think about that... AND returning the Grand Old Party's Gilded Age of Oligarchs Great Depression II: The Trump2 Years.

Only question now is who is going to be FDR this time?

#1 | Posted by Corky at 2024-12-14 04:51 PM

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