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... Earlier this week, on the same day Meta ditched its DEI programs, the CEO, Mark Zuckerberg, went on the "Joe Rogan Experience" to praise the benefits of "masculine energy" and called corporate America "culturally neutered."

This from the man whom, up until recently, no one would have considered to be the manliest of men, even when he started martial arts training and posting pics of himself giving beatdowns on social media.

But is it a surprise that the archetype nerd is now cultivating an uber-macho persona? ...

Facial masculinity surgery on the rise: Beverly Hills plastic surgeon

According to Beverly Hills plastic surgeons -- the ones who see trends on the ground, in real life -- say no and that he's not alone -- pointing to the rise of Facial Masculinity Surgery (FMS) as proof.

"The (physical) focus now (for men) is on structure and chiseling," Beverly Hills facial plastic surgeon Arash Moradzadeh, who runs AM Facial Plastics said. "Men want to look more manly now. It's much easier and culturally more acceptable for men to get surgery to achieve the look they desire. And the male aesthetic (now) is to be more masculine. No puffy cheeks or inflated cheeks. We want definition."

Since the onset of the #MeToo movement, the macho man has been snubbed in everything but action movies. Instead, the trends were devoted to "soft boys" -- young, skinny, clean-shaven, gentle and "emotionally intelligent" men like Harry Styles, Cole Sprouser, Luka Shabbat and the most popular of them all, Timothee Chalamet. Men who would sometimes wear dresses, put their heart on their sleeves and often look like they'd ask you to pay half of the dinner bill. Movies like "Call Me by Your Name" starring Chalamet, "Close" and tv shows like "Riverdale" were lauded and reproduced ... until the rise of "Yellowstone."

And the election of Donald Trump.

And even Taylor Swift's well-publicized romance with Travis Kelce.

Suddenly, the Hollywood jawline (and soon after, the American male jawline) started becoming cleaner, firmer ... more masculine as the Manly Movement took hold.

Stars like John Mullaney, Chris Rock and Bad Bunny started walking around with lantern jaws straight out of "American Dad' and regular people (not on-screen actors) started calling their surgeons. ...