White people don't want to accept that two thirds of their cohort are unreconstructed racists because they don't want to believe that white people, as a group, are, on balance, evil, the weight of history be damned. Racial animosity is the greatest predictor of political affinity. Not income, not religiosity, not region. Other factors only have efficacy as predictors in direct proportion to their correlation with racial animosity. Not acknowledging that fact keeps appropriate strategies from even being conceived, let alone followed.