More from the article...

... Most of the products in the typical kitchen use plastics that are virtually impossible to recycle.

The film that acts as a lid on Dole Sunshine fruit bowls, the rings securing jars of McCormick dried herbs, the straws attached to Juicy Juice boxes, the bags that hold Cheez-Its and Cheerios -- they're all destined for the dumpster.

Now a trade group representing those brands and hundreds more is pressuring regulators to make plastic appear more environmentally friendly, a proposal experts say could worsen a crisis that is flooding the planet and our bodies with the toxic material.

The Consumer Brands Association believes companies should be able to stamp "recyclable" on products that are technically "capable" of being recycled, even if they're all but guaranteed to end up in a landfill. As ProPublica previously reported, the group argued for a looser definition of "recyclable" in written comments to the Federal Trade Commission as the agency revises the Green Guides " guidelines for advertising products with sustainable attributes.

The association's board of directors includes officials from some of the world's richest companies, such as PepsiCo, Procter & Gamble, Coca-Cola, Land O'Lakes, Keurig Dr Pepper, Hormel Foods Corporation, Molson Coors Beverage Company, Campbell Soup, Kellanova, Mondelez International, Conagra Brands, J.M. Smucker and Clorox. ...