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Drudge Retort: The Other Side of the News
Thursday, September 12, 2024

From Coke to Clorox, ProPublica contacted all 51 companies on the Consumer Brands Association board of directors to ask if they agreed with the group's proposed redefinition of "recyclable" plastic. Most did not respond. None said they disagreed.

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... Most of the products in the typical kitchen use plastics that are virtually impossible to recycle.

The film that acts as a lid on Dole Sunshine fruit bowls, the rings securing jars of McCormick dried herbs, the straws attached to Juicy Juice boxes, the bags that hold Cheez-Its and Cheerios -- they're all destined for the dumpster.

Now a trade group representing those brands and hundreds more is pressuring regulators to make plastic appear more environmentally friendly, a proposal experts say could worsen a crisis that is flooding the planet and our bodies with the toxic material.

The Consumer Brands Association believes companies should be able to stamp "recyclable" on products that are technically "capable" of being recycled, even if they're all but guaranteed to end up in a landfill. As ProPublica previously reported, the group argued for a looser definition of "recyclable" in written comments to the Federal Trade Commission as the agency revises the Green Guides " guidelines for advertising products with sustainable attributes.

The association's board of directors includes officials from some of the world's richest companies, such as PepsiCo, Procter & Gamble, Coca-Cola, Land O'Lakes, Keurig Dr Pepper, Hormel Foods Corporation, Molson Coors Beverage Company, Campbell Soup, Kellanova, Mondelez International, Conagra Brands, J.M. Smucker and Clorox. ...



#1 | Posted by LampLighter at 2024-09-12 03:35 PM | Reply

Worked on a book once detailing how the orange / orange juice industry lobbied the hell out of legislators and regulators to define according to their own desires virtually everything seen on an orange juice label:

Juice
Concentrate
Not from concentrate
100 %
Natural
Etc.

As Firesign Theatre said, Everything you know is wrong.

Book made the point that with all the gaming of the labels, frozen OJ was probably the safest way to go. Markets I go to, however, across the price span, seem to be phasing out frozen concentrate drinks.

#2 | Posted by Dbt2 at 2024-09-14 01:14 AM | Reply

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