@#2 ... Billionaires don't just influence politicians, they own them," says Talarico, ...

He says as he buys the super-over-priced Superbowl ad.

imo, he blew it.

@#4 ... Bought with small donations.... how is that blowing it if he and his experts thinks it helps the campaign? ...

Maybe he needs to get new experts? :)

OK, more seriously...

Let me just say, I have no inkling of what the candidate stands for or proposes. My comments on this thread are only about the promotion of the candidate.

His campaign, in this ad purchase, seems to be going after the headline, i.e., ~Look, we have a SuperBowl ad!!!!!!~

But, what percentage of those actually viewing the ad live in Texas?

Would not it be more effective, instead of going after the headline, to go with many more local state-focused ads?

Maybe that large sum of money might be better spent actually communicating with the constituents he needs to vote for him.

Mayor Mamdani, as a candidate, took the approach of talking directly to the voters he needed to vote for him.

Where did that get him?

@#6 ... are you wondering whether Texans consider Football / the Super Bowl important? ...

I am not commenting upon the importance Texans ascribe to football and/or the SuperBowl. I know football is a "thing" in Texas. I don't understand why that is so, but there it is. And I acknowledge it.

The concern I express is why is the candidate spending so much money on a single ad for national viewing, when he could spend that same amount of money and talk directly to those who he needs to vote for him.

Stated differently, will those he needs to vote for him be impressed by the fact he spent so much money on a SuperBowl ad, or might they be more swayed by the many more local ads he could buy?

National vs local.

@#7 ... Given that Texas has one of the highest densities of football fans ..

How many of those fans actually watch the SuperBowl commercials?

Or do they use those commercial breaks as just that, breaks to visit the ~facility~ or replenish their beverage?

@#8 ... name me a Texan who doesn't watch the Super Bowl, lol! ...

That is not what I am saying.

How many of those Texans sit through and watch all the ads?

That is what I am asking.

... "Prediction market Polymarket gives Talarico roughly a 75 percent chance of winning the Democratic primary..." ...

If that is the case, then why are they wasting money on over-priced SuperBowl ads?

@#13 ... I dont think spending so much on one ad is going to be a negative ...

I don't have a concern about it being a negative on him.

I do wonder, however, could that money better be spent elsewhere in Idaho, as opposed to the national audience of the Superbowl?

Or, maybe, he has larger ambitions than Idaho in the future? And he wants to get his name ~out there~ in the national audience?

I guess ... time will tell ...

@#21 ... Given that Obama is talking about him and the View and Ezra Klein et al are interviewing him, you can bet he has big ambitions...

Yeah, that's what I thought.

That aside ...

Based upon what I have heard him say, my opinion is that he will be a benefit to the Senate.

thx for that followup.