@#4 ... Bought with small donations.... how is that blowing it if he and his experts thinks it helps the campaign? ...
Maybe he needs to get new experts? :)
OK, more seriously...
Let me just say, I have no inkling of what the candidate stands for or proposes. My comments on this thread are only about the promotion of the candidate.
His campaign, in this ad purchase, seems to be going after the headline, i.e., ~Look, we have a SuperBowl ad!!!!!!~
But, what percentage of those actually viewing the ad live in Texas?
Would not it be more effective, instead of going after the headline, to go with many more local state-focused ads?
Maybe that large sum of money might be better spent actually communicating with the constituents he needs to vote for him.
Mayor Mamdani, as a candidate, took the approach of talking directly to the voters he needed to vote for him.
Where did that get him?