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Drudge Retort: The Other Side of the News
Monday, October 21, 2024

A Secret Company Is Spending Nearly Three-Quarters of a Billion Dollars for Harris Quick. What company is spending $700 million for Kamala Harris in a controversial way? Don't know? Well, we didn't either until we saw this story in The New York Times. The company, Future Forward, has raised and is spending $700 million in a way that some campaign pros think is inefficient. But the company was founded by a group of wonky Obama campaign veterans who think they know better than the pros, and are acting accordingly. They are extremely secretive, which is why nobody has ever heard of them. But they are exceedingly focused on what they believe is the best strategy for Harris and don't especially want any input from her campaign team.

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The company is more like a political science lab than a super PAC. It has tested thousands of messages with ads on TV and the Internet and social media postings. Only one in 20 of the tested messages is ultimately approved and run big time. The company is serious about testing its messages thoroughly before pushing them out everywhere. The company claims to have run 10 million voter surveys since January, of which four million were since Harris entered the race. Seems like a lot to us. Each message is ranked in its effectiveness in moving voters, and it is the survival of the fittest. Whichever company is getting the order for all the hard disks they are buying to store their data is surely doing well. The company has some very rich donors supporting their work, but they are rather shy about naming names.

#1 | Posted by Hans at 2024-10-21 10:20 AM | Reply

Sounds great.

#2 | Posted by LegallyYourDead at 2024-10-21 12:22 PM | Reply

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