Thursday, June 12, 2025
Summer is just a few weeks away, and the signs are creeping in"particularly when it comes to men's clothing. You surely remember a photo of Harry Styles in Berlin wearing a pair of very short red shorts spreading across the internet like wildfire in April, indicating that inseams may be shrinking for yet another year in a row. (Last June, trendsetter Paul Mescal told GQ that he's "a big advocate for men wearing shorter shorts.") This season, men's bottoms are getting even smaller. Walton Goggins recently appeared on the cover of Cultured magazine, cementing his post-White Lotus sex symbol status in an electric yellow Speedo"an editorial moment perfectly manufactured for virality. Last week, Dolce & Gabbana dropped a campaign for its classic Light Blue fragrance featuring Theo James in what can best be described as tighty-whitey swim briefs, sunning himself on the rocky beaches of Capri alongside supermodel Vittoria Ceretti. Sex in advertising is back! |
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