The government of Israel has hired a new conservative-aligned firm, Clock Tower X LLC, to create media for Gen Z audiences in a contract worth $6 million. At least 80% of content Clock Tower produces will be "tailored to Gen Z audiences across platforms, including TikTok, Instagram, YouTube, podcasts, and other relevant digital and broadcast outlets" with a minimum goal of 50 million impressions per month. Clock Tower will even deploy "websites and content to deliver GPT framing results on GPT conversations." In other words, Clock Tower will create new websites to influence how AI GPT models such as ChatGPT, which are trained on vast amounts of data from every corner of the internet, frame topics and respond to them " all on behalf of Israel. Donald Trumpf Jr and Lara Trump are "major stakeholders" in Clock Tower, which is run by former Dummkopf Trumpf campaign manager Brad Parscale.