Louvre Heist Mocked in New Ad for Lift Robbers Used
www.newsweek.com

... A new advertisement from the company that made the freight lift used during the recent Louvre heist, in which thieves made off with several priceless pieces of jewelry, has gone viral online.
Why It Matters

The ad highlights how quickly major crimes can be absorbed into pop culture and marketing, even before investigations conclude.
What To Know

The lift used by the thieves to scale the walls of the Paris museum on October 19 was manufactured by Bcker Maschinenwerke, a family-run German business. Rather than shy away from the association, the company decided to respond to the incident with humor.

"If you're in a hurry," read a caption beside a photo of one of the company's lifts parked in front of the Louvre, part of the English version of an advertisement Bcker shared on social media.

The post went on to describe how the machine can transport cargo weighing up to 400 kilograms at 42 meters per minute, "quiet as a whisper thanks to its 230V electric motor." ...

[link to the video, log-in seems to be required, sigh... www.instagram.com ]