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Tuesday, January 20, 2026

"I kind of think of ads as like a last resort for us as a business model," Sam Altman, chief executive officer of OpenAI, said back in 2024.

Fast forward to January 2026 and OpenAI has seemingly reached that last resort. The San Francisco-based AI research company announced Friday that it will be introducing ads on its free bot service ChatGPT and the lowest tier of its paid subscription service ChatGPT Go.


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