Monday, July 28, 2025

Delta's AI Spying to 'jack up' Prices Must be Banned, lawmakers say

Lawmakers want to prevent companies from using AI to increase prices or lower wages.

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Companies have long used dynamic pricing to charge more during periods of high demand. But now the amount of personal data available, combined with quicker AI analysis, is raising concerns.

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-- Marketplace (@marketplace.org) Jul 27, 2025 at 11:19 AM

Comments

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#4 | Posted by oneironaut at 2025-07-28 10:21 AM
How dare they use math. --- #3 math?

Yes, math - algorithms that adapt to variations of supply and demand.

These aren't free market principles. This is no different than a social scoring system. Earning or lising points because government wants you to behave a certain way.

This is EXACTLY "free market principles" - Delta is not the government and can't force you to buy anything, only incentivize you by cheaper prices or upgrades when supply exceeds demand and they have open seats to sell [for marginal profit], or raise prices when seats are in short supply and demand exceeds supply.

|------- If passed, the law would allow anyone to sue companies found unfairly using AI, lawmakers explained in what's called a "one-sheet." That could mean charging customers higher prices - based on "how desperate a customer is for a product and the maximum amount a customer is willing to pay" - or paying employees lower wages - based on "their financial status, personal associations, and demographics."

Hepner pushed lawmakers to support the legislation... suggesting that could help "restore fair, transparent, and predictable pricing." Otherwise, "there is no such thing as a good deal when every consumer is charged a different price"
-------|

Really? What is "a good deal" to him? "One size/price/wage fits all" is a "good deal"?

More [class] lawsuits and/or government interference and regulations based on someone's "perception" of being "gouged" by "predatory" airlines or employers that take into account education, experience (demographics), work history, mental capacity, etc.?

That will only raise costs and, correspondingly, prices for everyone.

|------- Delta denied that its AI system used personalized data for individualized pricing. Instead, it apparently relies on AI to forecast demand for certain flights... factors like... customer demand, and competitive offers that perhaps that customer is known to be weighing also influence the AI's pricing, which lawmakers and critics may be interpreting as individualized pricing.

Delta said: "There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized offers based on personal information or otherwise. A variety of market forces drive the dynamic pricing model that's been used in the global industry for decades, with new tech simply streamlining this process." -------|

This is just an extension of what Sen. Warren and Bernie Sanders and Ron Wyden tried last year, to blame Kroger and/or other grocers or companies in other industries (like real estate/rent management company RealPage, etc.) that used tech and math ("algorithmic pricing" / "dynamic pricing") for so-called "algorithmic collusion" (aka "hi-tech price fixing") and "gouging" ("corporate greed") while in reality it usually benefits both the consumers and companies, e.g.:

www.npr.org - Why supermarkets are adopting dynamic pricing: Dynamic pricing is an increasingly common phenomenon - NPR, 2024-03-06

Now the same "usual suspects" using the same terms ("gouging, fair wages, inequality, exploitation...") are trying to redefine "algorithmic collusion" as "AI spying / surveillance-based pricing" and also sneak into the bill "AI-based wage discrimination."

This is just one example why voters don't usually trust Democrats on the economy.

No thank you!

If you read the entire article and understand what this bill is really about and what it's actually trying to do, you would say not only "No thank you!" but "Hell, no!"
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#1 | Posted by CutiePie at 2025-07-29 02:24 AM

It doesn't go far enough.

ALL price gouging needs to be banned, whether it's an algorithm or a human doing it.

And the same is true for wage discrimination. Crap like this is why unions are so important. A union contract stops this nonsense - but it only works when enough people are represented by unions. And union membership is still FAR too low in the US.

#2 | Posted by DarkVader at 2025-07-29 07:39 AM

And union membership is still FAR too low in the US.

#6 | POSTED BY DARKVADER

It's what republicans want.

It's all going according to the Plan. (Project 2025)

Project 2025:

Project 2025, a blueprint for Republicans, includes proposals that are designed to continue to further weaken unions and worker protections.

The current plan includes:

Eliminate public sector unions.

Make it harder to form private sector unions.

Allow states to opt out of federal labor laws.

Reduce federal protections for workers, regardless of union affiliation.

Gratz America. That's what you voted for. Hope it works out for ya.

#3 | Posted by donnerboy at 2025-07-29 01:04 PM

"And the same is true for wage discrimination. Crap like this is why unions are so important. A union contract stops this nonsense - but it only works when enough people are represented by unions. And union membership is still FAR too low in the US."

Unfortunately for your side who wants unions, you do NOTHING to counter the negatives of unions. So, it's not a real solution any more than non-union ideologies. Both refuse to accept the negatives and find ways to make them less impactful or less negative. Instead, people spout how their ideology is the best thing ever since pockets and then get surprised when things don't really change even if you get what you want.

#4 | Posted by humtake at 2025-07-30 11:36 AM

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