Thursday, October 02, 2025

Maxwell House rebrands to Maxwell Apartment

Today, Maxwell House rebrands to "Maxwell Apartment" to meet the needs of today's consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home. As a real coffee for real people, with its "Good To the Last Drop" legacy, the name change celebrates the same principle that guided Maxwell House for more than a century " smart choices add up and choosing Maxwell House means enjoying a quality cup of coffee without the cafe price tag. To celebrate, the brand is offering consumers even more value with a 12-month "lease" of Maxwell Apartment, designed to stock up coffee lovers nationwide.

More

Beginning on National Coffee Day (Sept. 29), Maxwell House's 12-month "lease" offer of Maxwell Apartment coffee is available on Amazon.com, while supplies last. For under $40, fans can stock their pantry with a full year of coffee " designed to save coffee enthusiasts more than $1,000 annually, compared to daily caf runs,2 which on average can add up to more than $90 per month. Along with the rebranded canisters, the year-long supply of coffee will come with an official Maxwell Apartment "lease" to sign.

Comments

Housing in the US has become so unaffordable that a coffee company has based a viral marketing campaign on the idea that almost nobody can afford to buy a house.

Maxwell House coffee, a 133-year-old brand, recently launched a marketing campaign rebranding themselves as "Maxwell Apartment Coffee".

"Maxwell House? In this economy?" a narrator asks in a video ad, promising that Maxwell Apartment is "the same affordable coffee you love, now with an even more affordable name".

www.theguardian.com

#1 | Posted by qcp at 2025-10-02 02:08 PM

Folgers crystals is better.

#2 | Posted by LauraMohr at 2025-10-02 07:35 PM

Folgers crystals is better.
#2 | Posted by LauraMohr

Now rebranded to Folgers Grains

#3 | Posted by censored at 2025-10-02 09:31 PM

Folgers crystals is better.

If you are stocking your prepper bunker for the end times. :-)

#4 | Posted by REDIAL at 2025-10-02 09:40 PM

This ---- hole is nothing but ads and complete --------.

#5 | Posted by LegallyYourDead at 2025-10-03 12:29 AM

Follow the links, I think it's male bovine fecal matter.

Sorry, we couldn't find what you're looking for.

#6 | Posted by et_al at 2025-10-03 07:38 AM

"I think it's male bovine fecal matter."

So..what I hear you saying then is..

It contains that which aids plant growth, and is very strong. It promotes growth, and is a very powerful coffee!

#7 | Posted by donnerboy at 2025-10-03 11:56 AM

In the Air Force our sections used large cans of Folgers in the big perk coffee urns with spout at the bottom. Since retirement I purchase quality coffee beans and grind with a Braun grinder.

#8 | Posted by MSgt at 2025-10-04 04:08 PM

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