CNN is finally gearing up to compete more aggressively in the digital future, where rivals have already staked out ground. The Warner Bros. Discovery-backed news outlet will launch a new subscription product on CNN.com before the end of the year, according to a new memo from CNN Chairman and CEO Mark Thompson, and debut two new free ad-supported digital offerings, one based on CNN's original series and productions, and another based on its Spanish-language service. The moves come amid an overhaul of CNN's newsroom that will result in the elimination of 100 positions.