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...The idea seemed to capture a growing sense that traditional journalists have lost their position at the center of the media ecosystem. Polls show that trust in mainstream news media has plummeted, and that nearly half of all young people get their news from "influencers" rather than journalists.

In its place, they argue, are right-wing digital creators who have found hordes of fans online. Rumble, for instance, is tiny compared with YouTube, but it is a primary source of news for millions of Americans, according to Pew Research Center. On election night, its active viewership topped out at more than two million, and the company said in a statement that it averaged more than 67 million monthly active users in the final quarter of 2024.

If Rumble was the media now, I wondered what it would be like to consume an all-Rumble diet. So on Nov. 18, about two weeks after the election, I deleted my news apps, unsubscribed from all my podcasts and filtered all my newsletters to the trash. And for the next week, from early morning till late at night, I got all my news from Rumble.
An alternate reality

I started by visiting Rumble's homepage on Monday morning where I saw my first recommended video.

It was about the risk of nuclear war, with an A.I.-generated photo of President Biden laughing maniacally above a headline that read: "WWIII INCOMING?! Biden Authorizes Strike on Russia Ahead of Trump Taking Office!!" ...