More from the article ...

... Tech support scammers have devised a method to inject their fake phone numbers into webpages when a target's web browser visits official sites for Apple, PayPal, Netflix, and other companies.

The ruse, outlined in a post on Wednesday from security firm Malwarebytes, threatens to trick users into calling the malicious numbers even when they think they're taking measures to prevent falling for such scams. One of the more common pieces of security advice is to carefully scrutinize the address bar of a browser to ensure it's pointing to an organization's official website. The ongoing scam is able to bypass such checks. ...

Not the Apple page you're looking for

"If I showed the [webpage] to my parents, I don't think they would be able to tell that this is fake," Jrme Segura, lead malware intelligence analyst at Malwarebytes, said in an interview. "As the user, if you click on those links, you think, Oh I'm actually on the Apple website and Apple is recommending that I call this number.'"

The unknown actors behind the scam begin by buying Google ads that appear at the top of search results for Microsoft, Apple, HP, PayPal, Netflix, and other sites. While Google displays only the scheme and host name of the site the ad links to (for instance,

Oh, this is not A good Thing.