Trump has made Truth Social a daily channel for presidential messaging, from policy announcements to comments on the war in Iran and AI-generated clips featuring himself. The platform's reach, however, has moved in the opposite direction: The Washington Post reported, citing Similarweb, that traffic to Truth Social fell more than 30 percent over the year ending in September. The platform averaged roughly 260,000 daily users last month, down from a peak of 420,000 in June 2025, per Similarweb estimates reported by The Washington Post. The gap between how much Trump posts and how many people are actually seeing those posts is now one of the more striking storylines around his second term's media footprint.