Smart TV OS owners face “constant conflict”

Thursday, June 19, 2025

Most smart TV operating system (OS) owners are in the ad sales business now. Software providers for budget and premium TVs are honing their ad skills, which requires advancing their ability to collect user data. This is creating an "inherent conflict" within the industry, Takashi Nakano, VP of content and programming at Samsung TV Plus, said at the StreamTV Show in Denver last week.

Posted by LampLighter at 10:05 PM | 2 COMMENTS | permalink | Comment on This Entry |

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... During a panel at StreamTV Insider's conference entitled "CTV OS Leader Roundtable: From Drivers to Engagement and Content Strategy," Nakano acknowledged the opposing needs of advertisers and smart TV users, who are calling for a reasonable amount of data privacy.

"Do you want your data sold out there and everyone to know exactly what you've been watching ... the answer is generally no," the Samsung executive said. "Yet, advertisers want all of this data. They wanna know exactly what you ate for breakfast." ...

#1 | Posted by LampLighter at 2025-06-19 10:07 PM | Reply

@#1 ... "Do you want your data sold out there and everyone to know exactly what you've been watching ... the answer is generally no," the Samsung executive said ...

So, a TV manufacturer admits that consumers do not want to be tracked, yet the TV manufacturers, as a whole, seem to track users anyway.

Is this looking like some manner of the exploitation of a monopoly position by the ad industry and TV manufacturers?

#2 | Posted by LampLighter at 2025-06-19 10:09 PM | Reply