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... For instance, there was a high level of desire to be guided through the process of entering one's billing or credit card info into an in-car payment app. Seven in 10 participants said that they'd want such a thing to happen when the car is being delivered and while they're still in the "new car" mindset.

But most don't want to do that at a dealership: 77 percent also said they would prefer to register for in-car payments at home, via the phone or a computer, with only 67 percent wanting to use the car's infotainment screen and just over half (53 percent) saying it would be OK to use the automaker's connected car app.

Almost all drivers (87 percent) said it would be useful if the payment app let them know when it could be used, and 80 percent said they'd be frustrated if their cars didn't notify them, which DriveResearch says "shows that there is a significant opportunity for OEMs to deliver value connected services with intelligently perceived nudges for in-car payments." ...