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Drudge Retort: The Other Side of the News
Saturday, September 27, 2025

Ask any creative person on the Internet how many times they've been asked for free labor by someone claiming they should do it "for the exposure." The richest sports league in the world wanted Taylor Swift to do its Super Bowl halftime show for free. "Taylor Swift doesn't need exposure," a source told Evolve.

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This should be fun...

#1 | Posted by Angrydad at 2025-09-27 11:45 AM | Reply

Do the show or we'll fire Kelce!
~ if the NFL was our President

#2 | Posted by horstngraben at 2025-09-27 12:01 PM | Reply | Funny: 1 | Newsworthy 2

They get free buildings around the country, why not!?!

#3 | Posted by Brennnn at 2025-09-27 12:32 PM | Reply

So...where are all of the "free market capitalists" who should be coming to Swift's defense?

#4 | Posted by Angrydad at 2025-09-27 03:50 PM | Reply

CTE lawsuits must be incoming

#5 | Posted by hamburglar at 2025-09-27 09:59 PM | Reply

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#4 | Posted by Angrydad at 2025-09-27 03:50 PM
So...where are all of the "free market capitalists" who should be coming to Swift's defense?

Why should anyone be coming to Swift's "defense"? She is a big girl and can handle business negotiations all by herself (and her agent, if she has one).

It's not like NFL "made an offer she couldn't refuse" - and she will probably be at a nice private guest party booth at Superbowl if Chiefs will be playing.

|------- The speculation about Taylor Swift's possible performance at the Super Bowl has now reportedly come to an abrupt end. Industry insiders claimed that Swift made some demands to perform for the halftime show. However, the NFL refused to meet her terms, and the deal has thus fallen through. Taylor Swift wanted a Super Bowl deal that reflected her 'value,' says source.

For years, fans have eagerly anticipated Taylor Swift's performance at the Super Bowl. The anticipation increased this year after rumors of her deal with the NFL hit the headlines. **

The NFL reportedly does not pay the Super Bowl performers, and Swift was not okay with it. She demanded that the NFL let her reserve full ownership of her performance while also asking for slots to advertise her own projects during the show. The NFL, however, did not agree to the terms. A music executive told Shuter, "She wasn't asking for favors, she was asking for respect. ... She wanted a deal that reflected her value." ...
-------|

So where is the problem here? Looks entirely like "free market capitalism" to me, where the parties negotiate the value of the deal but can't come to an agreement on each other's terms. Happens every day.

Swift is also very cautious about not having ownership and control of her content, after selling her portfolio early and then having to re-record and eventually buy back her own songs. She may not want to be in the same situation again.

Frankly, I think half-time shows are much ado about nothing and was unimpressed by most recent ones, and not a fan of Swift material... but that's just me. It makes money for some and gives 'exposure' to some, and apparently many "capitalists" and "socialists" enjoy them.

** Sounds like NFL wanted to put some pressure on Swift and leaked that there are 'negotiations.'
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#6 | Posted by CutiePie at 2025-09-27 10:26 PM | Reply

The NFL needs Taylor Swift a whole lot more than Taylor Swift needs the NFL
In fact, she doesn't need it at all at all.

#7 | Posted by Doc_Sarvis at 2025-09-28 06:25 AM | Reply

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