The Trump family's media group may soon be forced to sell hundreds of millions' worth of assets, including some of its crypto holdings, or take on costly new borrowing as it comes under pressure to repay up to $1bn in debt. Trump Media & Technology Group (TMTG), which runs the Truth Social app and is controlled by Donald Trump's family, faces a November 30 deadline to repay convertible bonds it sold last May to fund its creation of a "bitcoin treasury" to hoard digital currency. But shares in TMTG have plunged and bitcoin has fallen by about a third in the past year, despite the Trump administration ushering in a more permissive era for cryptocurrencies. The company's waning share price, which is down more than 60 per cent this year to $4.64, has meant lenders to the company who had hoped to convert their notes to stock at $34.72 are deeply out of the money.