But is it a bigger flop than the Cybertruck ICE version, the Pontiac Aztek?
#5 | Posted by snoofy at 2025-04-03 03:58 PM | Reply | Flag:
It's much worse.
That Aztek was only 8% more sales short of breaking even. They sold almost 28k a year, they needed 30k to break even, they projected they would sell 75k annual.
Cybertruck deliveries were just under 39k for 2024, with a goal of 250k annual, they need to sell at least 75k of them to break even with a $15k-$20k gross margin. Some estimates have put it at 200k annual required to break even.
It's not untrue.