... Social media users, if they don't know the word ...

What is the word of which you speak?

@#3

I did click on the link.

And I read that article.

Along with the few other "word of the year" articles i have read.

But I had wondered why the article had to state "what many of us feel?"

There's that projection of an opinion.

OK, all that aside... does your current alias really want to discuss this?

If so, let's go...

From the cited article...

... "We're all living through the ------------, a great ------------, in which the services that matter to us, that we rely on, are turning into giant piles of ----," author Cory Doctorow said earlier this year.

In 2022, Doctorow coined the word "en----tification", which has just been crowned Macquarie Dictionary's word of the year. The dictionary defined the word as follows.

"The gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of profit-seeking." ...

Gee, that sounds quite a lot like to goal of your current alias here (and not just your current alias, but couple three others as well). Degrade, not contribute.

                      :)