Of course, all that changed when inspiration struck Sinclair. "I'm not an expert in the food world," she admits, "but I just figured it was something interesting to put out there." Part of Sinclair's fascination with kale stems from the word "kale" itself " she likes words and how they sound, remarking that the whole endeavor "just seemed something nutty." "It wasn't as premeditated as some people would think," Sinclair says. "I'm not that orchestrated in my thoughts. I follow my passion."