The most potent attack ad of Donald Trump's comeback campaign seemingly ran on a loop during the final weeks before the 2024 election. Assailing rights for transgender people, its punch line indeed delivered a punch: "Kamala Harris is for they/them. President Trump is for you." 2025: Promise broken. Back in office, the president has shown that the only pronouns he really recognizes are the first-person kind: me, myself and I.